In-House(ish) Partner.
For brands who need thinking, care and clarity of an in-house CMO without the overhead.
This service is designed for growing DTC brands that need a senior creative brain in the room, without the layers or delays of a traditional agency model. You get clarity on what your brand actually needs, and someone senior to make sure it happens.
Does this sound familiar? You’re a founder or marketing lead who:
- Runs a product-led brand (ecommerce, CPG, beauty, wellness, lifestyle, etc.).
- Has found traction (€3M+/year) but knows the brand, messaging, or site isn’t quite there yet.
- Is stretched thin managing creative and wants someone senior to own it.
- Doesn’t need a full-time hire, just the right person plugged in at the right time.
- Values both taste and traction (you care about how things look and how they perform).
You say things like...
- “I just need someone to take this off my plate and do it properly.”
- “Our product is great, but the brand doesn’t reflect that yet.”
- “We’ve grown fast—and now our messaging/site/marketing feels messy.”
- “I don’t want to manage five freelancers or agencies anymore.”
What you need is a partner who...
- Can lead across brand, marketing, and creative strategy.
- Also executes high-value work—like emails, ad creative, copy, or UX tweaks.
- Understands your brand, asks smart questions, and shows up like a partner.
- Moves calmly, clearly and knows how to prioritise what matters.
What's included:
- A dedicated partner who plugs into your business like an in-house lead.
- Creative direction & light execution support, scoped to your priorities.
- Bi-weekly strategy or creative working sessions
- Brand & Marketing Priorities Roadmap: A living document to help you track goals, opportunities and next steps.
- Curated Resources: Access to templates, expert referrals and frameworks tailored to your needs.
- A second brain, on call: Without the full-time hire.
What could one month look like?
- A wellness brand doing €4M a year comes in with a product people love and a brand that hasn't kept up. The site was built by one agency, the emails by a freelancer, the ads by someone else. Nothing talks to each other and the overall impression doesn't match where the brand actually is now.
Week one is an audit across all touchpoints — site, email, ads, social — to map the gaps. Week two we present the plan and agree priorities. Week three we start to fix, rewrite, or redirect depending on what's leaking most. Week four we review what's been done, brief any execution partners, and set the roadmap for month two.
By the end of the month there's a clear picture of what the brand needs, a couple of things already moving, and someone senior owning it going forward.
This might not be for you if:
- You need daily availability or fast-turnaround task support.
- You’re looking for minute-by-minute time tracking or rigid task-based billing.
- You’re looking for a junior executor to take direction.
- You want a media buyer or someone to run performance channels in-depth.
The Investment.
The In-House(ish) Partnership is €4,500/month with a 3-month minimum commitment built around your stage of growth. Let’s talk if you’re ready to stop duct-taping your marketing together and start leading it with confidence.
[ €4,500/m ]
The In-House(ish) Partner
This service is ideal for brands that need consistent creative & strategic support.
Questions?
Before we connect, let’s cover the basics.
Lydia is incredibly skilled, genuinely cares about client outcomes, and consistently delivers high-quality, on-brand designs. Working with her makes every project smoother and more successful.
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Lauren Martin
[ E-COMMERCE MANAGER ]