In-House(ish) Partner.
For brands who need thinking, care and clarity of an in-house CMO without the overhead.
This service is designed for growing DTC brands that need a senior creative brain in the room, without the layers or delays of a traditional agency model. You get focused, fast-moving support that plugs in where you need it most.
Does this sound familiar? You’re a founder or marketing lead who:
- Runs a product-led brand (ecommerce, CPG, beauty, wellness, lifestyle, etc.).
- Has found traction (€3M+/year) but knows the brand, messaging, or site isn’t quite there yet.
- Is stretched thin managing creative and wants someone senior to own it.
- Doesn’t need a full-time hire, just the right person plugged in at the right time.
- Values both taste and traction (you care about how things look and how they perform).
You say things like...
- “I just need someone to take this off my plate and do it properly.”
- “Our product is great, but the brand doesn’t reflect that yet.”
- “We’ve grown fast—and now our messaging/site/marketing feels messy.”
- “I don’t want to manage five freelancers or agencies anymore.”
What you need is a partner who...
- Can lead across brand, marketing, and creative strategy.
- Also executes high-value work—like emails, ad creative, copy, or UX tweaks.
- Understands your brand, asks smart questions, and shows up like a partner.
- Moves calmly, clearly and knows how to prioritise what matters.
What's included:
- A dedicated partner who plugs into your business like an in-house lead.
- Creative direction & light execution support, scoped to your priorities.
- Bi-weekly strategy or creative working sessions
- Brand & Marketing Priorities Roadmap: A living document to help you track goals, opportunities and next steps.
- Curated Resources: Access to templates, expert referrals and frameworks tailored to your needs.
- A second brain, on call: Without the full-time hire.
What could one month look like?
- Planning your next campaign/launch OR...
- Repositioning your brand to match your growth OR...
- Diagnosing conversion or retention drop-offs.
This might not be for you if:
- You need daily availability or fast-turnaround task support.
- You’re looking for minute-by-minute time tracking or rigid task-based billing.
- You’re looking for a junior executor to take direction.
- You want a media buyer or someone to run performance channels in-depth.
The Investment.
The In-House(ish) Partnership is €4,500/month with a 3-month minimum commitment built around your stage of growth. Let’s talk if you’re ready to stop duct-taping your marketing together and start leading it with confidence.
[ €4,500/m ]
The In-House(ish) Partner
This service is ideal for brands that need consistent creative & strategic support.
Questions?
Before we connect, let’s cover the basics.
Lydia is incredibly skilled, genuinely cares about client outcomes, and consistently delivers high-quality, on-brand designs. Working with her makes every project smoother and more successful.
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Lauren Martin
[ E-COMMERCE MANAGER ]